The journey continues, this time with a defeat, the second one. “Secret Mission” didn’t capture the audience; 10 new followers in a month, almost as if I hadn’t run any campaign. It’s even funnier if you consider that I even ran a Meta Ads campaign for this song; they guaranteed 1,500 potential new followers… 8! Two of whom left, and who knows, maybe they were the one who ran the campaign and a friend of hers, since I told her: “You screwed me this time, you won’t screw me again!” She rightly unfollowed me. The funny thing is that week after week she kept telling me: “Oh, it’s going really well, 258 people left Instagram and Facebook to go listen to your song… 325 people left Facebook and Instagram to listen to your song… 535… 324… and they are all potential followers!” Then you look at the followers gained: 8! And all around the time between the end of the “Run Away” campaign and “Secret Mission,” so they might even have subscribed for “Run Away” and not for “Secret Mission”… that would be even funnier. The thing is that after I pointed out to her that, practically, at the end of the campaign, it’s as if I hadn’t run one, she says: “Well, but you also have to consider that not all songs are successful!” And this is a phrase that is like a “home free” card; you, the promoter, are safe in any circumstance! The song sucks, it’s not my fault if I didn’t get you any followers. At least the video on YouTube is meeting expectations.
Alright, I accept the defeat and I’ll reflect on it… actually, to tell you the truth, I’ve already reflected; the song is not the best I’ve composed, the lyrics are simple, the structure is simple. Regarding the singer’s pronunciation, I don’t think it’s an issue even though she’s South African, but we’re still talking about English. Maybe the attack is too abrupt and might push people to stop listening immediately because they might perceive it as annoying. Anyway, these are just hypotheses.
I think that besides the song’s issues, there’s a musical movement that’s pushing more and more towards a genre of songs driven by total dynamism where continuous change is present; I did the intro with this kind of progression, maybe I’ll reprise the melody but change the rhythm section, the verses shouldn’t resemble each other, the choruses must be different, sometimes the words or the rhythmic base or everything is changed. This is to say, when an audience is now accustomed to all this continuous change, when they hear something simpler, if it’s not epic, they fall asleep, and this reflects the current trend of social media: everything must be pushed to a thousand, everything fast, and you have to make me understand what you’re talking about immediately, and if you want my attention, you have to do something new every few seconds or I get bored because my attention span and concentration have become ridiculous. This is the current audience.
Some time ago, I heard that it was becoming trendy among kids to listen to the choruses of songs accelerated x1,5 or x2… what the hell is that??? It might be funny to hear a song sung by the Chipmunks, but for it to even become a trend is absurd! But you know what I say… screw it! I have a concept for making music and I will continue down this path. Logically, I don’t set a limit on experimentation; I often have the curiosity to try new structures, but more for fun and to change things up a bit.
Anyway, it’s exactly as I wrote, this world is a roller coaster, and I still don’t understand a damn thing. The only thing I’ve understood is that it’s not worth running a Meta Ads campaign, so for the next one coming out on Friday, November 28, 2025 (curiosity: on that date, my father would have turned 89), I will return to the old promotion because, as we say in Italy, “chi lascia la strada vecchia per la nuova sa quel che lascia e non sa quel che trova” (he who leaves the old path for the new knows what he leaves but not what he finds)… and almost always, he gets screwed!
See you